Why do we present
ourselves by calligraphy?
As well as calligraphy, advertisement contains both aesthetic and communicational dimensions – it presents information simply and clearly. When we think about how our services differ from other agencies, we find out that our agency´s name has a meaning in both English and Japanese.
Ai
means consolidation, connection and harmony.
Mon
indicates a gate, a house, a meeting place.
Aimon = Place of consolidation. Where a client´s requests meet an agency´s proposals in harmony.
So if advertising meets client requests, is aimed correctly, is comprehensible and cool, then it is art - AIMON.